Al-Bakhet Group

For close to two decades we have worked in the Iraqi market under conditions that were rarely easy, distributing nearly a quarter of a million vehicles across the governorates. What we learned is that a customer's trust is not bought with an advertising campaign; it is built one genuine part at a time, one service appointment kept, one warranty honoured exactly as written.

When we took on the exclusive CHANGAN agency in Iraq, we did not treat it as a commercial privilege to be harvested, but as a responsibility — to a global manufacturer, and to an Iraqi customer who deserves the same standard offered in any other market. From that understanding came the largest car showroom in Iraq — and the largest CHANGAN showroom in the Middle East — the country's largest automotive service centre with fifty lifts, and a network reaching seventeen locations.

Yet what I take most pride in is not the facilities but the people. More than five hundred colleagues now work under the group's umbrella, among them over a hundred service technicians and engineers. They are our real capital, and their training and development is a standing commitment, not a budget line.

We look toward a period in which electric and hybrid vehicles expand across Iraq, and we are working to be ready for it — in infrastructure and in people — before it arrives rather than after. We move forward in partnership with national banks and institutions that share the same view: that what is built in this country should be built to last.